You will fall for the folding iPhone, even at 2,000 euros

iPhone tried to break the mold a little this year by launching the iPhone Air alongside the three other iPhone 17s. A rather losing bet given that the iPhone Air met neither the critical success nor the expected commercial success. The Apple brand undoubtedly hopes that the folding iPhone, the newcomer for the 2026 school year, will perform much better. A study reveals that the Cupertino company will contribute to the explosion of the folding smartphone market.

Apple will be a hit with its folding iPhone, Samsung with its Z Trifold

IDC delivers more than interesting forecasts regarding the folding smartphone industry. The market researcher tells us that global shipments of these devices are expected to increase by almost 10% year-on-year in 2025 to reach approximately 20.6 million units.

This good trend will be confirmed in 2026 with growth of almost 30% for the folding smartphone market. Apple will be one of those responsible for the growing public interest in these devices. “ The launch of Apple’s first foldable iPhone will mark a turning point for the foldable device segment. This initiative is expected to strengthen awareness of the category and generate consumer interest. Apple tends to be a catalyst for widespread adoption of new categories. “, said Francisco Jeronimo, vice president of client devices at IDC.

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The specialist provides other significant figures concerning the apple brand. The study reveals that Apple will conquer 22% of market share in terms of units sold and 34% of the total market value of folding smartphones sold in 2026. A particularly high figure, like the selling price of the folding iPhone: $2,400, according to IDC.

Obviously, Samsung will also contribute to the explosion of the market with its already established smartphones and its new Galaxy Z Trifold foldable in three. IDC does not forget to mention Huawei, which should double its folding sales in 2026. Note that the folding market should start to decline in the following years after this particularly auspicious exercise.