Since 2015, Apple has been promoting the capacities of the camera of its smartphone thanks to the “Shot On iPhone” campaign. The latter, produced by the TBWA \ Media Arts Lab agency, has just been distinguished this week from the Grand Prix of creative efficiency at the International Creativity Festival Cannes Lions 2025, in Cannes, in France.
After ten years of existence, this campaign therefore still appeals to as much. Quoted by MacrumorsAndrea Diquez, CEO of the advertising agency Gut, underlines in this regard: “Shot on iPhone” received the Grand Prix for its revolutionary capacity to democratize creativity, transforming everyday moments into works of art. The campaign has distinguished itself as a masterful lesson in the valuation of the content generated by users to build a long -term platform with breathtaking execution. »»
A window for the iPhone
As a reminder, since the launch of this “Shot on iPhone” campaign, Apple has struck a blow in the perception of mobile video, and highlighted advanced features, such as kinematic mode, optical stabilization, low light and ultra-angle capture. These tools can just be used by amateurs as well as by professional directors.
Short films like Fursatentirely made with an iPhone 14 Pro Max, illustrate the power of these technologies, as we were talking about previously. The integration of Deep Fusion, Action mode and macrophotography allows, in addition to obtaining images of remarkable clarity and creativity, and this is especially what caught the eye of the jury in Cannes.
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By: keleops ag
