SFR finds itself facing justice following an initiative by UFC-Que Choisir. The consumer association criticizes the French operator for having increased the price of RED packages whose price was guaranteed for life. SFR could be ordered to pay a fine of 10 million euros, 5 of which will be suspended, on March 19.
One more worry for an operator who today finds himself on the edge of the precipice due to ever-falling turnover and fleeing subscribers. A situation so critical that SFR has been on sale since the end of 2025. Bouygues Telecom, Free and Orange are in the middle of negotiations to buy the Altice subsidiary. Should customers be concerned about a possible increase in the price of mobile plans? The boss of Bouygues Telecom, Benoît Torloting, wants to reassure them.
The price of SFR packages will not increase in the event of purchase by Bouygues Telecom, Free and Orange
Benoît Torloting, general manager of Bouygues Telecom, spoke about the acquisition of SFR during an interview with BFM Business. It ensures that an increase in the price of packages in the event of an acquisition concluded is not on the agenda.
“ An operation of this type allows cost synergy on the network elements. We are working today but it is an extremely complex file, the outcome of which remains very uncertain. Prices in France are among the lowest in Europe and that will continue to be the case, whether there are three or four of us. »indicates the creator of B&YOU.
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For Benoît Torloting, the acquisition will above all allow operators to invest more in artificial intelligence. Bouygues Telecom is the very first operator to launch a decoder supporting AI with b.tv. It features a Synaptics VS710 NPU processor and 4 GB of RAM to run applications smoothly.
Bouygues Telecom promises “ enhanced image quality by transforming video streams into HDR to offer the best rendering, with a more beautiful image and deeper colors for 4K HDR compatible televisions. »
The operator probably hopes that this new box will allow it to achieve a better 2026 financial year than that of 2025. The group’s net profit shows a decline of 81 million euros, to 295 million euros, between 2025 and 2024.
By: Keleops AG
