A few days before Black Friday, another big promotion day takes place in China. With Single Day, the Middle Kingdom had its biggest discount day of the year on November 11. Even Apple, reluctant to make discounts on its products, played the game.
In its latest report on the subject, the Counterpoint Research firm provided some figures on this promotional period ante-Black Friday. The conclusions are clear. Apple dominated the discussions.
While the smartphone market was down 3% compared to last year, Apple managed to limit the damage. Apple alone represented 26% of smartphones sold during this promotional period.
A success that Counterpoint Research justifies by the popularity of the iPhone 17 in China. Apple’s new smartphone has pushed sales upwards. An unexpected result as the economic situation is complicated in China.
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The Middle Kingdom has been suffering from an unprecedented real estate crisis for several months. It must also face concerns from its population about medium and long-term income security.
Single Day: an overall success?
Despite a declining smartphone market, Single Day remains a commercial success with 1,700 billion yuan (207 billion euros) spent over the period. The big loser in this affair remains Huawei with 13% market share compared to 17% last year.
Xiaomi maintains its second place with 17% market share in its parent company. For several observers, the late launch of the latest models from these two brands such as the Mate 80 and the Xiaomi 17 did not help manufacturers to booster sales.
By: Keleops AG
