Apple is due to present new iPhones, generation 17, in a few weeks, but rumors are already talking about another model, planned for next year. With the iPhone 18 Fold, the Apple brand should strike a big blow. This will be the first folding smartphone in the company’s history. It should have the best screen ever seen, and the rest of its technical sheet would make all its competitors green with envy.
With such hype, many analysts and specialists believe that the iPhone 18 Fold will cost a small fortune to purchase. After all, Apple has accustomed us with the Vision Pro to launching products costing more than 3,000 euros. Would it be able to do the same with its first folding smartphone?
What price for the iPhone 18 Fold?
What price should we expect for this smartphone? If several analysts have, in recent months, bet on an introductory price of between 2000 and 2200 dollars, these figures could be a little higher than reality. Indeed, Apple would like to keep the selling price of its phone below $2,000. The recent release of Samsung’s Fold7, sold for $1,999, goes in this direction.
In an analysis for UBS, a financial specialist estimates that Apple must pay $759 in materials for each iPhone 18 Fold. Adding to that the design costs, logistics and R&D, the Cupertino company could sell its device for a little less than $2,000.
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The price of the iPhone 18 Fold could also be dictated by consumers. In a study, also for UBS, 18% of respondents said they were ready to spend more than $2,000 for a folding iPhone, regardless of the technologies integrated into the device.
One thing is certain, Apple doesn’t really have the right to make mistakes with the iPhone 18 Fold. The launch in a few weeks of the iPhone 17 Air should make it possible to erase past errors, but the general public has not yet forgotten the pitfalls of the Apple. With Vision Pro and Apple Intelligence, it has lost notoriety and the Californian giant must remember that it does not owe its position to chance.
By: Keleops AG
